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Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace. Cloud Services. Social Media Automation Tools.

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Some Thoughts about Selling at Startups

Both Sides of the Table

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. My list of excuses includes: product, pricing, competition and lack of sales support. In my post I specifically talked about the integration of marketing and sales.

Startup 319
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Technical Product Elegance is Not a Business Model

Startup Professionals Musings

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Customer technical personnel loved it, and it worked, so he was totally devastated when he couldn’t sell one for a “reasonable” price in the first two months of hard work.

Product 94
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Entrepreneurs Need Focus on Their Business Model

Startup Professionals Musings

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Customer personnel seemed to like it, and it worked, so he was totally devastated when he couldn’t sell one for a “reasonable” price in the first two months of hard work.

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How to Out Amazon, Amazon

Both Sides of the Table

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. It is on this last point where Amazon is best positioned to dominate markets. So Why Does This Matter?

Product 296
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Why are Good Business Plans So Rare These Days?

Startup Professionals Musings

I’ll even send you a free sample of my own business plan via email, if you drop me a note. A few thousand dollars is a small price to pay for a successful business, or for that $1M investment you expect the plan to entice. So what if you know that you simply aren’t a good writer, or don’t have the time or patience to write?

Sample 92
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Some Startups Forget to Validate a Business Model

Startup Professionals Musings

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Customer personnel seemed to like it, and it worked, so he was totally devastated when he couldn’t sell one for a “reasonable” price in the first two months of hard work.

Startup 93