Interview with Adam Wicks Walker, Hydra
socalTECH
DECEMBER 9, 2008
We've built our revenue and buying model such that we only charge advertisers when they get a customer--or whatever the equivalent of customer for them is, such as is filling out a form to get a sample. That way, advertisers don't waste any money. Adam Wicks Walker: The inventory is not exclusive. It's really a high touch service.
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