socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.

Startup 113

Startup Platform Commerce San Diego 113

InfoChachkie

JULY 14, 2011

Who do you view as your biggest competition? Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. We met with a ton of VC’s and angels. You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 11, 2011

All of that are in this week’s episode of This Week in VC. He invented the category of sponsored search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. He turned his accounting software into a product he could see. Overture (Goto.com).

Competition 350

Competition Idealab Product CitySearch 350