Competition Pricing Satisfaction Social Media 
Startup Professionals Musings
JANUARY 18, 2023
With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Prioritize value to the customer over and above cost to you.
Startup Professionals Musings
JUNE 11, 2023
Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customers react poorly when they hear your value claims for them, and see more value to you (bottled water in your hotel room at a high price as a “convenience” to you).
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Startup Professionals Musings
SEPTEMBER 16, 2020
Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customers react poorly when they hear your value claims for them, and see more value to you (bottled water in your hotel room at a high price as a “convenience” to you).
Startup Professionals Musings
OCTOBER 6, 2023
Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Use this opportunity to validate their satisfaction and support for your company and your solution. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.
Startup Professionals Musings
APRIL 29, 2023
With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Be a visible and available expert in your domain.
Startup Professionals Musings
AUGUST 3, 2020
With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Be a visible and available expert in your domain.
Startup Professionals Musings
SEPTEMBER 25, 2020
The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.
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