Both Sides of the Table
FEBRUARY 20, 2012
One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.
Startup Professionals Musings
FEBRUARY 21, 2020
These online interactions must be complemented by comparable offline activities, such as participation in industry conferences, mentoring, and publishing print articles to solidify and expand your reputation. Don’t make the mistake of ignoring negative comments or reviews, hoping they will go away, or someone else will come to your defense.
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Both Sides of the Table
MARCH 14, 2013
Plus they run conferences with the top people (which is another form of POV marketing by the way). But look at what PwC actually does in this report, “ CEO Surveys for Business Growth ” which has a POV, two charts and a video to watch. But mostly they break through the noise of many other investment banks by having a POV.
Tech Zulu Event
NOVEMBER 18, 2011
Being in business since I was 18 years old has led to a lot of conferences, meetings, mixers, classes, tradeshows and after parties. It was at the South by Southwest Interactive conference in the media room when I overheard the founders being interviewed. Help a Reporter Out (HARO). Search Engine Optimization (SEO).
Both Sides of the Table
JANUARY 3, 2016
They offer leadership conferences, regular content articles on leadership, board pack templates and the like. We also get leverage because a head of marketing could better manage relationships with the press, with conference organizers, with PR firms, with SEO consultants, etc that can be valuable across many startups.
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