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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Company 339
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Why The Growth Of The Internet Is Driving EdgeCast's Revenues

socalTECH

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? Those include quite a few brands you probably recognize, including Twitter, Hulu, Pinterest, EMI, Wordpress, Break.com, and a whole host of other companies.

CTO Hire 248
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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it.

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Interview With CEO Jason Njoku iRoko Partners | Africa’s Netflix Set To Disrupt US TV & Cable Market

Tech Zulu Event

Well, that’s easy – we deal in African content, created by Africans, for (mostly) Africans. They saw our passion for content, the Diaspora’s thirst for Nollywood movies, the site traffic and our plans to grow the company and we went from there. Naturally, there was a stringent due diligence process, and this took a couple of months.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

I want to know how many people, their level of tech sophistication, their age and their interests. And if we’re reflective, it’s also one of the most important success criteria for investors, senior executives, tech writers and virtually anybody involved in business leadership. So I thought I would. That’s a shame.

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