Pour And Stir II – Managing Your Cost Per Customer
InfoChachkie
DECEMBER 2, 2009
However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. They are paid nothing for simply displaying the ad. John is a CPA and holds an M.B.A.
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