Rebranding Should Be Driven By Growth, Not Desperation
InfoChachkie
FEBRUARY 10, 2014
In fairness, they also attempted to belatedly reposition the company as a smartphone competitor, abandoning their email-centric devices upon which they had created a multi-billion dollar enterprise. As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5
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