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Have you heard? Eyeballs aren’t everything.

Berkonomics

Email users, continue here… ] That is the quandary which entrepreneurs face today in building models for new companies around a web presence. Of course, giants like Facebook, Instagram, and Google have such large eyeball numbers that they can use display and positioning ads to achieve great profits.

Metrics 296
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Niche marketing works. Here’s how.

Berkonomics

Of course not. So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. Email readers, continue here…]. So, what other benefits are there to niche marketing? Here are just a few to consider…. You’ll have less competition.

Marketing 266
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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

He met with the editors of the three Mac magazines that his customers read and showed them metrics that confirmed that SuperMac's boards were the fastest on the market. "I For the next 3 1/2 years, every magazine in the Mac industry was benchmarking all the graphics boards with SuperMac's own internal benchmarks. Share and Enjoy.

Marketing 271
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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In fairness, they also attempted to belatedly reposition the company as a smartphone competitor, abandoning their email-centric devices upon which they had created a multi-billion dollar enterprise. As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5

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Stage 32: An Education Hub For Entertainment Industry Creatives

Tech.Co

The integration of massively open online courses (MOOCs) makes strategic sense, which is likely why LinkedIn acquired Lynda for $1.5 The average cost per webinar ranges from $39-59 with longer online courses (2-8 weeks) landing somewhere between $99-799. making connections, looking for jobs, staying up on news, etc.)

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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

Early online newspapers and magazines were merely digital versions of their physical self. Nordstrom sales reps are trained to do this to, but of course they can’t know every customer that walks around the store. Stating the obvious – why should I get daily deals to my email box for stuff I never want or buy?

Mobile 329
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The Convergence of Social Media & Traditional Radio

Eric Greenspan

We track and record every call, email, post and tweet and we constantly bring our sponsors into the mix to share in the exposure. MAKEITWORK, our Twitter handle is @makeitwork , our website is makeitwork.com and our facebook page is of course facebook.com/makeitwork. The Make It Work Mini Cooper Fleet.