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Lynda.com Gets Award For Job Creation

socalTECH

Lynda.com's online site offers up instructional courses on everything from software like Photoshop to Wordpress, and Excel to AutoCAD. Lynda.com , the site which helps people learn software and other skills from online videos, has been recognized for its job creation, the firm said Friday, ranking number 1 in job creation in education by Inc.

Calabasas 245
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

We have published 74 different magazine titles over the last 30 years. That, of course, is what you're selling to your advertisers. That's absolutely crucial in magazines, and in the way we ran events. Bill Curtis: I think there are some magazines that will continue to have their audience. That's what we want to be here.

Media 150
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Major newspapers and magazines, trying to reinvent themselves, are using the subscription model, as well as all of the above methods in their attempt to become relevant to a new and growing mobile and Internet-focused user base, with varying – but not too satisfying results.

Metrics 296
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Kensh?, ‘the antithesis of Goop,’ launches a research-based guide to natural medicine

TechCrunch LA

What we are creating is less of a consumer magazine. Many, of course, are skeptical of natural care practices because they can be untested or dependent on unscientific principles. “We’re the antithesis of Goop,” Berlincourt, a fintech veteran who previously led marketing and product at Simple Finance, tells TechCrunch.

Guide 241
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Niche marketing works. Here’s how.

Berkonomics

Of course not. So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what?

Marketing 266
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7 New Venture Strategies Improve The Odds Of Survival

Startup Professionals Musings

Of course, we would all like to have a magic list based on more definitive tracking of many real startups over time. In that context, I came across an old study of 27 startups featured in Inc’s annual “Anatomies of a Start-up,” done for “The Journal of Business Venturing,” and published by George Gendron in Inc Magazine.

Startup 170
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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

He met with the editors of the three Mac magazines that his customers read and showed them metrics that confirmed that SuperMac's boards were the fastest on the market. "I For the next 3 1/2 years, every magazine in the Mac industry was benchmarking all the graphics boards with SuperMac's own internal benchmarks.

Marketing 271