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Have you heard? Eyeballs aren’t everything.

Berkonomics

But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. And yet, users rave about the service, and spend long durations of time on the site. Revenue experiments (and failures).

Metrics 296
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Niche marketing works. Here’s how.

Berkonomics

Of course not. So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. You’ll have less competition. So, what other benefits are there to niche marketing? Here are just a few to consider…. Email readers, continue here…].

Marketing 266
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7 New Venture Strategies Improve The Odds Of Survival

Startup Professionals Musings

Of course, we would all like to have a magic list based on more definitive tracking of many real startups over time. In that context, I came across an old study of 27 startups featured in Inc’s annual “Anatomies of a Start-up,” done for “The Journal of Business Venturing,” and published by George Gendron in Inc Magazine.

Startup 170
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Why Uber Should Go Public

Both Sides of the Table

At the Upfront Summit this past week there was an electric interview of Fred Wilson led by well-researched and artful Dan Primack of Fortune Magazine that ended up making news. Of course you should read the book so I don’t bastardize his arguments but two (of the six) guiding principles come down to competition and science.

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How to Out Amazon, Amazon

Both Sides of the Table

Many of us learned about substitute products in undergrad economics courses. Of course branding is many things and this post doesn’t attempt a master class. We of course all instinctively know when we see a brand that is well established what it stands for?—?Warby Here are some ideas of what I believe matters.

Product 296
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Here’s How to Do PR on a Budget

Both Sides of the Table

But of course it’s hard to advise people that they should do PR without a guide to how to do it on the cheap or how to do it at all. It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. When to start PR?

Press 319
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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription. You're now targeting people who want the travel magazine and those that want the specific video you are giving away. Of course, for a strategic alliance to work, you must take precautions. Marty Zwilling.

Company 96