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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In fairness, they also attempted to belatedly reposition the company as a smartphone competitor, abandoning their email-centric devices upon which they had created a multi-billion dollar enterprise. As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5

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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

Early online newspapers and magazines were merely digital versions of their physical self. Nordstrom sales reps are trained to do this to, but of course they can’t know every customer that walks around the store. Stating the obvious – why should I get daily deals to my email box for stuff I never want or buy?

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Should You Really be a Startup Entrepreneur?

Both Sides of the Table

You would think the obvious thing I would tell somebody is, “yes, of course it’s a great idea.&# You’d be surprised. Just a month ago they were all email you! Getting on the front cover of the most prominent VC magazine in Europe (was called Tornado Insider). Not all VCs want to be entrepreneurs, of course.

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Should You Really be a Startup Entrepreneur?

Both Sides of the Table

You would think the obvious thing I would tell somebody is, “yes, of course it’s a great idea.&# You’d be surprised. Just a month ago they were all email you! Getting on the front cover of the most prominent VC magazine in Europe (was called Tornado Insider). Not all VCs want to be entrepreneurs, of course.