This Week in VC with Mo Koyfman of Spark Capital
Both Sides of the Table
JUNE 12, 2010
Content, of course, is the same!]. Online DSP (demand-side platform) and ad exchange for display advertisers. Revenue model: % of total ad or data buy purchased through platform. Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). Total raised: $129.0mm.
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