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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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REX: Skipping The MLS When You Sell Your Home, with Jack Ryan

socalTECH

We caught up with Jack Ryan , the CEO of REX, to understand how, exactly, the company sells homes without the MLS. We started offering this in Los Angeles, and have since expanded to Orange County and San Diego. Tesla doesn't just put their car up on Cars.com and wait for buyers, because that's just not how it works.

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How ReachLocal Wants To Own The Consumer Transaction

socalTECH

However, the Woodland Hills-based firm isn't satisfied with stopping there--it now wants to own the entire transaction--from finding a local service provider, to booking an appointment with that provider, to presenting estimates, invoices, and collecting payments, and has launched a whole set of products in that area yesterday.

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Interview with Ross Levinsohn, Velocity Interactive Group

socalTECH

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. Ross Levinsohn is a board member at FatTail and a venture capitalist at Velocity Interactive (www.velocityig.com), and headed up Fox Interactive Media's buy of MySpace.