Jason Nazar

MAY 1, 2016

For startup entrepreneurs, you can also track these metrics with Google analytics. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above. Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition .

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For startup entrepreneurs, you can also track these metrics with Google analytics. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above. Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition .

Marketing 40

Marketing CPC Metrics .Net 40

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, you are only paid for ads that generate sales. Such actions include sales, trials, leads, downloads, etc. If you benefit from true word-of-mouth marketing, consider yourself lucky.

Customer 164

Customer Custom Advertising SEM 164