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How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics.

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How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics.

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Docstoc's Jason Nazar Talks About DocStore

socalTECH

We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur. This is a really big, $50 million business at least, and we really want to own the market. Jason Nazar: We screen the profiles, but we don't screen the content.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

It isn’t written by them or any marketing department – so please take it for what it is. He has many of the attributes I look for in an entrepreneur and importantly he has deep domain experience in ad management. Who would have guessed 5 years ago that Netbooks would have had such a big impact on the PC market?

Mobile 282