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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC). Campaign setup and ad copy writing. Tags: entrepreneurs startups.

SEM 90
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Such Search Engine Optimization (SEO) is modern-day snake oil. Tags: Entrepreneur Strategic Planning The Fringe. Some might be from banner ads and others may arise from an email campaign. .

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