Remove CPC Remove Entrepreneur Remove Software Review Remove Writing
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

Customer 164
article thumbnail

I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. He has many of the attributes I look for in an entrepreneur and importantly he has deep domain experience in ad management. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).

Mobile 282