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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

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William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. William Belk: CampaignEQ is a market attribution platform for adertisers. William Belk: Ad markets are really skewed against advertisers.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

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We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

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