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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. One, is we give them software--known as an ad server--which helps them manage different ad streams they have. They can sell those ads on a CPM, CPC, or CPA basis.

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