socalTECH

JUNE 28, 2013

To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. William Belk: CampaignEQ is a market attribution platform for adertisers.

Advertising 203

Advertising CPC Tool Startup 203

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He knows the ad management and ad network businesses. Both of his co-founders worked with him previously and both worked on ad management platforms. Enter Burstly.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

MARCH 21, 2013

To give you some numbers, we now have a network of 230 million unique visitors per month, and over 20 percent of that is mobile. As you know, Oversee is known for our traffic and traffic acquisition tools, but we're now also focusing on creating compelling, consumer products fueled by our accelerator services.

Mobile 224

Mobile CTO Hire CPC Web 224