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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk: CampaignEQ is a market attribution platform for adertisers. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. Our technology allows us to do anything we want. What is CampaignEQ? For example, anyone doing a lot of affiliate buying.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.

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