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How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Companies like SurveyMonkey have good free tools to measure your NPS. Free Product Metrics. Cost Per Vistor.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Companies like SurveyMonkey have good free tools to measure your NPS. Free Product Metrics. Cost Per Vistor.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

But I believe it’s a very comprehensive solution and our due diligence with large app developers confirmed as much. it has created a comprehensive rules-based ad “flighting&# system, providing you with the same tools that ad networks currently use to help themselves make more money. What does it do?

Mobile 282
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. I was dead wrong.

Customer 164