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How Jukin Media Is Turning Viral Video Into A Real Business

socalTECH

When our Youtube views are driven up, that drives more licensing demand for the video, with other shows interested. We find the content they want, and we user our technology and people to service the show. It really started, because John is a clip show producer, and realized that the value was in the ownership of the IP.

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Interview with Justin and Dawn Newton, Netki

socalTECH

Dawn Newton: As an example, when you go to Google.com, it is actually routing to an IP address. Behind the scenes, DNS technology is translating that Url to an IP address, so you don't have to worry about it. From NetZero, I went to Demand Media, where I was EVP of IT. What are your backgrounds? How did that go?

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