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How Jukin Media Is Turning Viral Video Into A Real Business

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Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. We can bring in a clip, cleared in about eight hours.

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