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How Jukin Media Is Turning Viral Video Into A Real Business

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Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. That''s how each of those pieces evolved.

Media 235
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Interview with Justin and Dawn Newton, Netki

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Los Angeles-based Netki (www.netki.com) is addressing that complexity, with a product called WalletNames, which replaces those long, complex, easy to confuse strings with easy to remember, domain-like text strings. Dawn Newton: As an example, when you go to Google.com, it is actually routing to an IP address.

Startup 100