Why Your Startup Needs a Sales Methodology
Both Sides of the Table
JUNE 13, 2013
It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Invariably your first efforts at product won’t quite hit the mark – and this is OK. We called our methodology PUCCKA.
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