Tech Zulu Event
MARCH 5, 2012
Those with their ideas selected were out on the prowl, looking to recruit the top designer or developer in the room. While everyone developed their products throughout the day, SWLA teams briefly said hi to Marc Nager (StartupWeekend CEO) during a quick Skype call who was down in New Zealand facilitating Startup Weekend.
Both Sides of the Table
MARCH 11, 2011
He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. But also when you’re developing so is your competitor.
Both Sides of the Table
APRIL 15, 2010
He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. Overture sold for $1.6 billion to Yahoo!
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