Custom Development Entrepreneur Metrics Social Media 
SoCal CTO
JUNE 9, 2010
Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Now, thanks to social media, you don't have to outspend. Why Entrepreneurs Hate Lawyers. They’re deep into Customer Development ,” he said. You could just outspend.
SoCal CTO
AUGUST 3, 2010
Welcome to the Lost Decade (for Entrepreneurs, IPO’s and VC’s) - Steve Blank , July 15, 2010 If you take funding from a venture capital firm or angel investor and want to build a large, enduring company (rather than sell it to the highest bidder), this isn’t the decade to do it. Metrics availability. Not so bad. Performance.
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