Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Project the future.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

AUGUST 1, 2021

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Get attention and reach your audience. Project the future.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

AUGUST 25, 2023

In the aftermath of the recent pandemic, which caused many businesses to close, a new raft of business workers and entrepreneurs are deciding to pursue their own dreams of being a new business owner, and controlling your own destiny. Use social media or reward target customers to volunteer for a feedback session.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

DECEMBER 7, 2022

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Quantification: big data, bigger results, and controls.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JULY 30, 2021

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. Establish and evaluate metrics at multiple levels. In addition to total sales, you need to look at categories and trends at lower levels.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

APRIL 7, 2021

These things change so fast these days that the primary role of the entrepreneur as CEO is to be the Master of Realignment. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

AUGUST 31, 2020

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

Social Media 128

Social Media Metrics Customer Custom 128

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

NOVEMBER 28, 2020

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

FEBRUARY 13, 2021

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. The value of “word of mouth” advertising is largely overrated.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Desperate entrepreneurs lose their leverage and die young. As a mentor to many entrepreneurs and startups, here are my best recommendations for keeping the burn rate low, planning ahead and maintaining credibility with investors: Manage cash flow personally every day.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

MARCH 9, 2020

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth always requires real marketing.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

DECEMBER 13, 2019

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Both Sides of the Table

NOVEMBER 27, 2011

what is the importance of social media? what is wrong with today’s social media? 3:35 The real entrepreneurs come out during a down economy. 19:30 A teachable moment for entrepreneurs: HAVE A HYPOTHESIS! 35:29 Why people use social media. 48:30 Vanity metrics. 00:45 Intro to Eric.

Social Media 301

Social Media Startup Metrics Media 301

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Desperate entrepreneurs lose their leverage and die young. As a mentor to many entrepreneurs and startups, here are my best recommendations for keeping the burn rate low, planning ahead and maintaining credibility with investors: Manage cashflow personally every day.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Startup Professionals Musings

JUNE 3, 2015

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

Entrepreneur 111

Entrepreneur Search Engine Optimization Satisfaction Social Media 111

Startup Professionals Musings

OCTOBER 21, 2023

So what should an entrepreneur do to convince themselves, as well as potential investors, that they have a viable business model before it is totally proven? Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Start selling it before you build it.

Customer 109

Customer Custom Satisfaction Sales 109

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. On the one hand, an entrepreneur should not be overly paranoid and should know the ropes that VCs and other professional investors generally will not sign NDAs to see the concept or a prototype--and even if they did, it would not provide much protection.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

MARCH 3, 2021

Based on my own years of experience in startups and big business, and more recently as an angel investor, I often cringe when I see one of you entrepreneurs missing a cue that I have seen work for many before you. A passionate entrepreneur I met a while back had found that a certain algae could be grown cheaply, and could end world hunger.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

MAY 12, 2021

Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative. Build a marketing plan with deliverables and metrics.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

NOVEMBER 11, 2019

Virtual living: the rise and growing dominance of social media. As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Data enable: use metrics and measurements. Quantification: big data, bigger results, and controls.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

JUNE 21, 2023

Commonly, I find that business owners and entrepreneurs look first at solutions which solve painful problems, or have high profit margins, regardless of their own commitment to a higher purpose, such as saving the environment or helping the underserved. Test specifics and potential on friends, advisors, and potential customers.

Satisfaction 114

Satisfaction Customer Custom Social Media 114