Custom Development Equity Marketing Services 
socalTECH
APRIL 10, 2018
We charge zero, and take no equity, and really there are very small operational costs for us to support startups. We occupy the space in ecosystem to service companies who are getting ready for seed or have just started to go out for seed funding. To excel, you have to know what those differentiators are to reach that market.
SoCal CTO
DECEMBER 1, 2010
Equity-Only CTO and Equity-Only Developers - SoCal CTO , November 1, 2010 I had a recent email dialog with the founder of a company looking for a CTO for their startup. love to find great products and services made by entrepreneurs who are trying to change the world. It may be that all the doomsayers are right.
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SoCal CTO
SEPTEMBER 8, 2010
equity debate. A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.? Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing. Kudos to John for an excellent pitch.
SoCal CTO
JANUARY 5, 2011
Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.
Both Sides of the Table
MARCH 11, 2010
Fail fast = quit and give up easy = spaghetti against the wall = no clear strategy going into your business = no ability / willingness to try and pivot as market conditions change = easy way out = today’s management mantra that will be laughed at in 10 years. Define a market problem that you believe you can solve. Paying customers.
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