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Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war. Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers. That gave Google a huge cost advantage.
plus a large settlement on patent disputes paid from Google) so Bill did well on it. Google had huge destination traffic. Google monetized this with AdWords (ads on their home page). So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. Overture sold for $1.6
It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex customdevelopment project, usually costing a million dollars or more. The same is true for filing patents, registering trademarks, and filing copyrights. With Google, you get all the storage you need in the cloud for free.
It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex customdevelopment project, usually costing a million dollars or more. The same is true for filing patents, registering trademarks, and filing copyrights. With Google, you get all the storage you need in the cloud for free.
Why Lawyers Don’t Run Startups - Steve Blank , May 27, 2010 Startups need to have a great lawyer, accountant, patent attorney, etc. They’re deep into CustomerDevelopment ,” he said. 8211; are mostly a loss leaders for Google. 8211; are mostly a loss leaders for Google. It's a great talk. Lots to learn from him.
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