Custom Development Idealab Pricing Yahoo 
Both Sides of the Table
APRIL 15, 2010
billion to Yahoo! He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). The question will be “at what price?&# And for investors, “at what valuation did they get in?&#. $10 Overture sold for $1.6
Both Sides of the Table
MARCH 11, 2011
He said it was better than the Yellow Pages because he would provide pricing transparency. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.
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