Remove Customer Remove Email Remove Journal Remove Mentor
article thumbnail

How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. See what other startup mentors have to say about marketing tactics. d) What percent of your carts/free trials convert into paid customers? Paid Product Metrics.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. See what other startup mentors have to say about marketing tactics. d) What percent of your carts/free trials convert into paid customers? Paid Product Metrics.

article thumbnail

Why Millennial Entrepreneurs Should Never Watch Shark Tank Alone

InfoChachkie

A version of this article previously appeared in The Wall Street Journal. Such proof usually comes in the form of strategic partners and paying customers, as described more fully in What The Heck Does Traction Really Mean To A VC? For instance, startup Plated captured 45,000 email addresses in 120-seconds after appearing on the show.