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Do you really want to be the first to market?

Berkonomics

Email readers, continue here…] These and other efforts to be first over the years have led me to ask my current crop of CEOs as I serve on various boards, “Do you have the resources to evangelize the market, educate your potential customers, AND sell your product?” Do you have the resources to evangelize?”.

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Tech Companies Are Hiring Staff… Then Rescinding the Offers

Tech.Co

Please fill in your email. The Wall Street Journal reports that Twitter, for instance, has refused to take on new staff it previously offered jobs to. Rising inflation has deterred customers from purchasing products online and shares in Etsy, Shopify, Wayfair, and Poshmark all plummeted last month. Please fill in your name.

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In Defense of Uber: An Unbiased Opinion

Both Sides of the Table

It has bordered on obsessive from one journal more than others and it’s somewhat hard to attack a company for smear tactics with, well, smear tactics. Case in point, “ Why Your Uber Driver Hates Uber ” is a blog post dressed up as journalism. I doubt they have a customer problem. “There is no training.

Press 418
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The Silent Benefits of PR

Both Sides of the Table

Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. So does the enemy who is fighting for the customer to choose another vendor. Customer Acquisition - I left customer acquisition for last intentionally. Just like negative press hurts.

Press 415
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Combustion Matters More Than Scale

InfoChachkie

A version of this article previously appeared in The Wall Street Journal . Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts. Advertising - "We will monetize our customers via online ads.". Don''t Define Scale Too Early.

RSS 206
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Do you really want to be the first to market?

Berkonomics

Email readers, continue here.] These and other efforts to be first over the years have led me to ask my current crop of CEOs as I serve on various boards, “Do you have the resources to evangelize the market, educate your potential customers, AND sell your product?”

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Puking On The Emotional Startup Rollercoaster

InfoChachkie

A version of this article previously appeared in The Wall Street Journal. During your venture’s early stages, each partnership, fundraising round and new customer results in incremental revenue, capital and greater propagation of your company’s technology. The Bell was not my idea.

Startup 262