Customer Entrepreneur Innocal Technology 
Startup Professionals Musings
JANUARY 4, 2023
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.
Startup Professionals Musings
APRIL 10, 2020
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.
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Startup Professionals Musings
AUGUST 29, 2011
Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. At best we can count on it taking many years to catch on, just like other disruptive technologies before you.
TechCrunch LA
JUNE 3, 2022
After all, Glossier’s founder and CEO Emily Weiss is very, very far from the first entrepreneur to profit off of our desire to look good. Watson, who holds an MBA from the Massachusetts Institute of Technology, has raised $4.5 And of course, those startups are by no means innocent when it comes to bad management. “If
Startup Professionals Musings
NOVEMBER 21, 2016
Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. Lead with your intent to offer the solution free to customers. Of course, customers love free, but investors hate it.
Startup Professionals Musings
DECEMBER 10, 2014
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.
Startup Professionals Musings
DECEMBER 23, 2015
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.
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