How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). We need to market to that customer to make them aware of our product or service. Choose that market.
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