article thumbnail

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. I was graduated with a double degree in economics & political science from UCSD in 1991. Not kidding.

article thumbnail

Interview with Aaron Crayford, Rippol

socalTECH

We created a lot of technology around making really cheap, and really effective streaming HD video, solving lots of problems where distance was involved, and allowing our customers to stream a huge amount of HD video without any quality loss. Before that, I was a student researcher as San Diego Sate University and a UCSD student.

UCSD 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Marc Friedmann, SciVee

socalTECH

What's the story behind the company--I understand this started at UCSD? They got a continuing grant, a TTR grant from the NIH, which we are moving forward with, as well as self-funding. Can you talk about your deal with Thomson and who your typical customers would be? Marc Friedmann: It was founded by two U.C.

Journal 124
article thumbnail

On Leadership, Teams, Success & Happiness

Both Sides of the Table

“Imagine you were a Phd wireless chip designer out of UCSD and then Qualcomm. What results must you have in order to raise venture capital or garner good press coverage that helps drive customer acquisition (and also more funding!)? VCs fund people all the time with no traction. They fund people with no customers.

CTO Hire 363
article thumbnail

How to Not Suck at a Group Presentation

Both Sides of the Table

It’s a shame because the ability to nail these presentations at key conferences can be once-in-a-lifetime opportunities to influence journalists, business partners, potential employees, customers and VCs. I recently spoke at the business school at UCSD. This was evident at the Twiistup pre-event company pitch last week at UCLA.

Startup 362