Customer IBM Outsource SaaS 
socalTECH
APRIL 30, 2018
For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. We sell directly to big enterprises, like IBM and Cisco.
Startup Professionals Musings
DECEMBER 24, 2014
Services entrepreneurs can more easily capitalize on the trend to treat each customer personally, whether entrepreneurs be interior designers working from home, marketing consultants, or offering Angie’s List to find the best local handyman. Here is just a sampling to give you the idea: Software as a service (SaaS).
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