socalTECH

OCTOBER 10, 2011

Santa Monica-based TrueCar announced Monday that it has added two more, AAA clubs to its list of customers using its services. TrueCar said that it will power the online car buying programs for AAA Oklahoma/South Dakota and AAA Hoosier, the 21st and 22nd AAA organizations using TrueCar's services.

Truecar 169

Truecar Santa Monica Pricing Organization 169

socalTECH

AUGUST 23, 2011

Santa Monica-based TrueCar , the online publisher of new and used vehicle pricing that is headed by Scott Painter, said Tuesday that it has acquired ALG, Inc. , Financial terms of the acquisition were not disclosed, however, TrueCar said that DealerTrack will receive an equity interest in TrueCar as part of the deal.

Truecar 150

Truecar Santa Barbara Santa Monica Pricing 150

Both Sides of the Table

FEBRUARY 9, 2013

I researched the pricing of the car at TrueCar – not because we’re an investor – but because it gives you complete price transparency over what other people in your area paid for a car. “Invoice price” is an equally meaningless marketing tool. As many air bags as possible. But I digress.

Conference 398

Conference Technical Review Truecar Software Review 398