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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

NOVEMBER 5, 2012

I always walk away smarter after speaking with Steve Blank. In addition to being a thought leader within the Lean Startup Movement , Steve is also a professor at Stanford and Berkley. However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur.

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The Original Lean Startup MVP – Louie, Louie

InfoChachkie

DECEMBER 3, 2012

If Steve Blank and Eric Reis, two of the Founding Fathers of the Lean Startup Movement formed a band, they would produce music like the Kingsmen's Louie, Louie. The song is akin to a lean startup's minimally viable product (MVP). Lean Music. This article previously appeared in Forbes.

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