Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you. Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you. Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Promotions that appeal to the wrong customers won’t help you. Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94