How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. The top 5 players combined control less than 25% of the market. But you should.
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