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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. The top 5 players combined control less than 25% of the market. But you should.

Startup

Startup Marketing Study SEO

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Don’t think about starting an incubator until you have real operating experience otherwise you don’t really have anything to offer startups.

Competition

Competition Idealab Product CitySearch

How to Decrease the Odds That Your Startup Fails

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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