Startup Professionals Musings

AUGUST 11, 2013

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Both Sides of the Table

JULY 14, 2010

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#. Let me give you an example. Similar with product features.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

JULY 13, 2012

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

Marketing 95

Marketing Startup SEM Blogging 95

Both Sides of the Table

FEBRUARY 7, 2013

.” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. I think it’s a beautifully designed site and product. So there you have it. It’s nice to finally not be in stealth mode!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

MARCH 21, 2011

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

APRIL 16, 2011

These are elements, normally added by your website designer, which contain one or two sentences that briefly explain to the search engine what each web page is about. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). Web site keyword tags and description. SEO does not have to be a major expense.

Google 93

Google SEO Search Engine Optimization SEM 93

socalTECH

MAY 5, 2009

One, is we build and design websites. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

MARCH 26, 2010

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

Marketing 56

Marketing SEM Blogging Design 56

InfoChachkie

DECEMBER 2, 2009

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. However, Search Engine Management (SEM) is not a “set and forget” exercise. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign.

Customer 164

Customer Custom Advertising SEM 164

Tech Zulu Event

SEPTEMBER 19, 2010

As designers, strategists and creative thinkers, it is our job to understand how and why people, content and brands can successfully engage with social media, and how to provide the most engaging, immersive social experiences across multiple platforms. Info & RSVP: [link].

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Both Sides of the Table

MARCH 25, 2016

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. The top 5 players combined control less than 25% of the market.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. The other major pilot customer was.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! His first “real&# business came in college where he designed audio speakers. Google was clear that they WOULD NOT go into this business.

Competition 350

Competition Idealab Product CitySearch 350