Demand Google Incubator SEM 
Both Sides of the Table
MARCH 25, 2016
In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. If you create a business and start building products and go into an incubator or raise angel/seed money and don’t think about Market Size and Market Structure I only have one question: Why?
Both Sides of the Table
MARCH 11, 2011
Google was clear that they WOULD NOT go into this business. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They were a juggernaut and Google was a small company. But obviously Google won the war.
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