Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. Yes, Google won.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. He invented the category of sponsored search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Google was clear that they WOULD NOT go into this business. But obviously Google won the war.

Competition 350

Competition Idealab Product CitySearch 350

InfoChachkie

JULY 14, 2011

Leading advertising networks like Commission Junction, LinkShare, Google Affiliate Network, ShareASale and many others license our platform to help their advertisers and publishers easily create, manage, track, and optimize call-based advertising campaigns.”. Performance marketing also demands accountability.

Marketing 209

Marketing Advertising Paid Search Startup 209