Startup Professionals Musings

NOVEMBER 2, 2013

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. Social media demands two-way communication, rather than outbound only. Define relevant metrics and measure. Don’t mix your personal and business profiles or messages.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. Social media demands two-way communication, rather than outbound only. Define relevant metrics and measure. Don’t mix your personal and business profiles or messages.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 9, 2011

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. Social media demands two-way communication, rather than outbound only. Define relevant metrics and measure. Don’t mix your personal and business profiles or messages.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. Social media demands two-way communication, rather than outbound only. Define relevant metrics and measure. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88