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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

socalTECH

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. READ MORE>>.

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Interview with Dave Fink and Jonathan Neddenriep, Postie

socalTECH

Dave Fink: Postie is a building a technology platform with a mission of making direct mail marketing behave as easily and dynamically as your favorite, programmatic channels. However, there just hasn't been the underlying technology to make it possible to pull all of that together. What is Postie?

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

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Scott left the company, which eventually IPO’d and became Internet Brands. Danish VOIP technology company founded in 2006 by entrepreneur Tanveer Sharif. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Some IdeaLab successes / brand names aside from Overture & CitySearch? Cars Direct / Internet Brands. He invented the category of sponsored search.