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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

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NOVEMBER 5, 2012

He met with the editors of the three Mac magazines that his customers read and showed them metrics that confirmed that SuperMac's boards were the fastest on the market. "I For the next 3 1/2 years, every magazine in the Mac industry was benchmarking all the graphics boards with SuperMac's own internal benchmarks. Share and Enjoy.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

DECEMBER 5, 2010

asymmetry, real-time, curated RSS / link-sharing]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. What I want to answer with this post (long though it may be) is: Why did Web 2.0

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